Heidi de Mare’s research on Visual Formations is focused on analysing patterns in the current overload of images in a systematic way, in terms of sedimentation, transformation, shift and migration. She initiated her methodology of historical formalism in her dissertation (cum laude, 2003; a completely revised edition, Huiselijke Taferelen. De veranderende rol van het beeld in de Gouden Eeuw, will be published in September 2011), a comparative study on images and art concepts in Dutch painting, architecture and literature in the early modern European context of natural philosophy. It also offers a consistent, scientific foundation for studying a range of (audio)visual artefacts that today articulate our mental horizon – fiction and documentary film, television-serials, press photographs, cartoons, (web)ads, modern art, et cetera.
Heidi de Mare has been educated in art and architectural historory and film studies (RU Nijmegen, 1983) and she has been attached to the several Faculties of Art (RU Nijmegen, 1985-1988, VU Amsterdam 2000-2011, Amsterdam University College 2009) and to the Faculty of Architecture, Technical University Delft (1984-2001). Since 2007 she has been unfolding her educational program Trained Eye primarily within contexts of our modern life in which existential aspects are at stake. Externally financed projects include research on the public imagination regarding health and illness (Medical Humanities, VUmc, 2007-2009), violence and public security (Police Department Amsterdam-Amstelland, 2007-2009) and leadership, power and imagination (Liberal Arts Program, University of Tilburg, 2008-2009).
Heidi de Mare was, alongside Koos Bosma and Karel Davids, one of the co-applicants of the NWO-programme Urban Nebula: Metamorphosis of the Schiphol region in the twentieth century (2006-2011, CLUE). She is co-promoter and supervisor of the PhD-project ‘Urban Mythology. Impact of visual representations on collective arrangements of the Schiphol region (c. 1919 – 2000)’ carried out by Iris Burgers MA.
She was co-promotor of dr. Connie Veugen (Computer Games as a Narrative Medium, 2011), and is supervisor, alongside Ben Peperkampp and Arko Oderwald of Wouter Schrover MA (The Art of Dying The Representattion of Euthenasia and Assisted Suicide in Literature and Film, 2010-2014). She has been a member of VISOR since 2007, with her research on religion and the (moving) image and since Juli 1st 2011 2011 she is an associate researcher. Since 2009 she is director of the IVMV-Foundation (Stichting IVMV), the Dutch Institute for Public Imagination initiated in 2006 together with her husband Gabriël van den Brink. They have two sons (1986 and 1994).